By Christopher Lombardo

Nutella is bringing Canada’s great outdoors into its grocery stores. A local adaptation of a similar campaign that ran in Italy, “Savour the Beauty of Canada” is a 360-degree effort that celebrates this country’s diverse scenescapes and culinary delights, and includes prominent shopper assets like a paddle board in 60 retail locations.

http://strategyonline.ca/2023/07/19/nutella-leans-into-outdoorsy-lifestyles-and-the-beauty-of-canada/